The mission of the Los Angeles Tourism & Convention Board (Los Angeles Tourism) is to improve the quality of life for all Angelenos through the economic and community benefits of tourism. Representing over 1,000 local tourism-related businesses, Los Angeles Tourism is a non-profit organization responsible for promoting the City of Angels as one of the world’s premier travel destinations. Through its global brand marketing and sales efforts, Los Angeles Tourism works to inspire visitors to immerse themselves in the kinds of unscripted moments and meaningful experiences that can only happen in LA.

Venice
Griffith Observatory 1

46.2 MILLION

There were 46.2 million people who traveled to Los Angeles in 2022.
Street-Shopping-2055

$34.5 BILLION

visitors to Los Angeles generated more than $34 billion in business sales in 2022.
Property of Discover Los Angeles

MORE THAN 550,000 JOBS

There are currently more than 550,000 Angelenos working in tourism-related careers.
Main image for content titled MORE REASONS TO VISIT

MORE REASONS TO VISIT

There has never been a better time to visit Los Angeles, which is why we use the term “LA 2.0.”
Downtown Skyline

MEET LA TOURISM'S Board of Directors

 

The Los Angeles Tourism & Convention Board is headed by a member Board of Directors representing a cross-section of the Los Angeles business community impacted by LA's travel and tourism industry. These elected directors serve on a non-paid, voluntary basis.

Read More

Tourism is one of the largest industries in L.A. County, generating important tax revenues for vital public services. A key economic development tool, tourism sparks investment in hospitality infrastructure and attractions, supports hundreds of thousands of area jobs and enhances the overall quality of life for residents and their local community. LA Tourism provides a variety of marketing and sales resources to organizations throughout Los Angeles County, such as:

 

Los Angeles City Hall